Audi A4 Space — an interactive driving experience for the Russian launch of the Audi A4, made with Departament agency in early 2016.
Participants took the wheel of a real car and were sent into space: steering the A4, they navigated a cosmic route and dodged meteorites, with every turn of the wheel changing the view around them.
A huge futuristic dome placed over the car in a Moscow department store, with stereo projection covering its whole inner surface and the car’s own steering wheel as the controller. Sila Sveta built the content and the interactive system; the event was organised by Departament.