Ilya Balakin

Project 26 / 36

Launch — 2016✳ 1 award

AudiA4Space

Role
Art Director
With
DEPARTAMENT

(Overview)

Audi A4 Space — an interactive driving experience for the Russian launch of the Audi A4, made with Departament agency in early 2016.
Participants took the wheel of a real car and were sent into space: steering the A4, they navigated a cosmic route and dodged meteorites, with every turn of the wheel changing the view around them.
A huge futuristic dome placed over the car in a Moscow department store, with stereo projection covering its whole inner surface and the car’s own steering wheel as the controller. Sila Sveta built the content and the interactive system; the event was organised by Departament.
(Frames)07 stills

(Credits)

Audi A4 Space

Producers
Alexey RozovDenis Astakhov
Creative Director
Alexander Us
Art Director
Ilya Balakin
Project Manager
Sveta Yermolayeva
Production Director and Supervisor
Vadim Vinogorov
Concept Artists
Polina SukhanovaAdeliya Koldarova
CG Artists
Oleg BarankinDenis SidorenkoVitaly ZykovDarya ShurkinaPhilat MatveevMaxim BitiukovAlexander PogrebetskyArtem PerevertinKonstantin Zankov
Technical Directors
Dmitry NapolnovMursal Mamedov
Music & Sound Design
Monoleak
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