Ilya BalakinProject 08 / 36
Launch — 2018
AudiBrandSummit
(Overview)
Four shows for the second Audi Brand Summit in Shenzhen in June 2018 — the opening, Aicon, e-tron and the world premiere of the Audi Q8 — made by Sila Sveta for Activation Group.
Audi’s motto, Vorsprung durch Technik — progress through technology — set the tone. Ilya was art director of Aicon, the act for a concept car with no steering wheel, where the stage itself had to feel just as new.
For Aicon, projection mapping ran on kinetic objects: moving triangles drove the content and reshaped the stage throughout the act. Around it, a multilayered LED stage on the lakeshore, a large lighting rig and mobile LED screens carried the other shows.
(Frames)05 stills
(Process)
Behind
the stage
(Credits)
Audi Brand Summit
- Design Director
- Ilya Balakin
- Art Directors
- Ilya BalakinPhilat MatveevAnton NguyenMikhail Dadaev
- Producer
- Anastasia Lepikhova
- Creative Director
- Alexander Us
- Head of Production Department
- Denis Sidorenko
- Filming & Editing
- Evgeny Arkhipov
- Executive Producers
- Alexey RozovAlexander Us
- Production Director
- Mikhail Dadaev
- Supervisors
- Denis SidorenkoKirill UshakovSergey AkulyonokMikhail Dadaev
- Concept Artists
- Ekaterina KonovalovaElizaveta RomanovaTatiana KazakovaPolina SukhanovaVeronika Boglay
- CG Artists
- Madina FattakhovaInna SavinaAndrey VyaznikovVsevolod KanishchevZoya KharakozVitaly ZykovMikhail DadaevMaria BorisenkovaPhilat MatveevIlya SamokhvalovRoman KuzminykhDarya ShurkinaAndrey KuznetsovGeorgy EtdzaevIvan GusevMaksim BitiukovVitaly BabichAlexander Varlamov
- Technical Director
- Dmitry Petrov
- Head of Multimedia Department
- Denis Akopov
- Leading Video Engineer
- Maxim Kharin
- Development Engineer
- Anton Sosulnikov
- Music & Sound Design
- Monoleak
