Ilya BalakinProject 18 / 36
AR — 2020
LayerSS
(Overview)
LayerSS — a new layer of reality for the Mutabor club, opened through an AR app by Sila Sveta in early 2020.
Guests looked for secret tags around the club; pointing a phone at one revealed a virtual art object placed into the real space and moving in rhythm with the music and sounds around it.
An AR app with tracking tags, CG art objects and sound-reactive animation, designed so that it could later work in any location.
(Frames)
06
stills
(Credits)
LayerSS
- Creative Director
- Ilya Balakin
- Producer
- Julia Isiyk
- Art Director
- Veronika Boglay
- Supervisor
- Andrey Viaznikov
- Executive Producers
- Alexey RozovAlexander UsAnastasia Filatova
- Production Director
- Denis Sidorenko
- CG Artists
- Artem ParshinStella IlchenkoArthur NizamutdinovAnastasia NikiforovaAndrey KuznetsovEvgeny Verkhovtsev
- Graphic Designers
- Svyat Vishnyakov (Electric Red)Nastya Vishnyakova (Electric Red)Yulia Kondrateva (Groza.design)Stefan Lashko (Esh gruppa)Vasily ShikhachevskyTatyana ZhilyaevaAnna SeslavinskayaVictor SevryukovAnna DmitrievaSonya Verlina
- App designer
- Anton Doynov
- Developed by
- Digital Media Lab
- Music & Sound Design
- Tzusing
