Ilya BalakinProject 21 / 36
Launch — 2014✳ 1 award
PorscheMacan
(Overview)
A dynamic performance for the Russian premiere of the Porsche Macan at the Barvikha Concert Hall in Moscow in April 2014, on a concept by Louder agency.
Live dancers performed alongside their projected doubles, while industrial motion graphics built up the energy of the new car. At the finale the projection cube lifted to reveal the Macan. The show was named Brand Event of the Year.
Projection mapping on a central podium and side screens, with a cube that served as both screen and curtain for the reveal.
(Frames)05 stills
(Credits)
Porsche Macan
- Producers
- Alexander UsAlexey Rozov
- Screenplay
- Alexander UsDenis Bashev
- Creative Director
- Alexander Us
- Art Director
- Ilya Balakin
- Production Director
- Denis Astakhov
- Project Manager
- Ekaterina Rezvova
- Supervisors
- Alexey ChurochkinDenis Astakhov
- CG Artists
- Denis SidorenkoAlexey ChurochkinAndrey KorovkinKonstantin ShunOleg BarankinVitaliy BabichIrina Ershova
- Music & Sound Design
- Vasily Filatov
- Technical Production
- Mursal MamedovMikhail PortnovFedo SelinDmitry Petrov
- Projection Mapping
- Dmitry NapolnovDenis AkopovMaksim Tulin
