Ilya BalakinProject 11 / 36
Launch — 2018
SFMotors
(Overview)
The global launch of SF Motors’ electric cars in Silicon Valley in March 2018. Sila Sveta developed the whole concept: the venue design, the bar zone, the show for the presentation and the main reveal.
Following the brand’s motto, “step into the future”, the show took the audience on a digital journey towards a greener, smarter future, opened layer by layer until the cars appeared.
The stage had four layers: 9-metre roll-up screens for the keynote; a holographic scrim with interactive visuals, floor projection and lasers; three roll-up screens hiding the prototypes; and a 14-metre LED wall behind the cars. Keeping the lasers in sync with the content was the hardest part.
(Frames)05 stills
(Process)
Behind
the stage
(Credits)
SF Motors
- Design Director
- Ilya Balakin
- Producer
- Sveta Yermolayeva
- Art Director
- Ilya Balakin
- Curator
- Paulina Zakh
- Executive Producers
- Alexander UsAlexey RozovAndrey Kostyuk
- Supervisor
- Denis Sidorenko
- Concept Artists
- Ilya BalakinAnton NguyenTatiana Kazakova
- CG Artists
- Ilya SamokhvalovVitaly ZykovZoya KharakozYaroslav SvyatykhRoman KuzminykhAndrey VyaznikovMaxim MeshkovAnton NguyenErik BaymukashevDarya ShurkinaAlexey ChurochkinDenis Sidorenko
- Technical Director
- Alexey Makrushin
- Video Engineering – Front Pictures
- Sergey PervakovVitaliy Slyusarenko
- Lighting Designer
- Pavel Zmunchila
- Music & Sound Design
- Mitya Vikhornov
- Light/Audio Equipment
- Spin Music Service
- Filming & Editing
- Anton Arkhipov
