Ilya BalakinProject 28 / 36
Launch — 2014
ThenewMINI
(Overview)
The Moscow launch of the new MINI on 19 March 2014, staged by Event Departament as a wild mix of choreography, interactive technology, light, sound and special effects.
Sila Sveta made the centrepiece of the night: a robotic arm seemed to cut holes in the wall, opening bright screens behind it, played with the content and finally welcomed the new car in rock-and-roll style.
Projection mapping on the wall, a robotic arm modelled in 3D to match the projection, a countdown animation and an original score by Monoleak.
(Frames)05 stills
(Credits)
The new MINI
- Producers
- Alexey RozovAlexander Us
- Video Screenplay and Creative Direction
- Denis Bashev
- Art Director
- Ilya Balakin
- Supervisor
- Denis Astakhov
- Project Manager
- Sveta Yermolayeva
- Account Director
- Natalia Selivanova
- Concept Artist
- Adeliya Koldarova
- 3D Modeling
- Alexey Epikhin
- Robot Modeling and Setup
- Denis Sidorenko
- CG Artists
- Artur KondrashenkovKonstantin ShunMaxim BitiukovYury UlchenkoIrina Ershova
- Music & Sound Design
- Monoleak
- Technical Production
- Dmitriy NapolnovDenis AkopovMaxim TulinIvan Kabalin
- Filming crew
- KinoUnit
- Editing
- Evgeny Arkhipov
