VolvoS90

Role: Concept Artist
With: Avocado Toast

(Overview)

A performance for the launch of the Volvo S90 in 2018, made with Avocado Toast agency.

A staged act of choreography, light and costume built around the new car, translating its calm Scandinavian design into movement, light and form.

Dancers, a choreographer, a lighting designer and a costume designer worked on the act, directed as one piece of live performance and filmed for the brand; Ilya contributed concept art.

(Credits)

Volvo S90

Director, Creative Producer: Denis Astakhov
Executive Producer: Olga Valitova
Choreographer: Tatyana Chizhikova
Performers: Ilya KarpelYuri Chulkov
Lighting Designer: Stepan Novikov
Costume Designer: Leila Erdman
Production: Wireframe Studio
Music & sound design: Hyperboloid Studio
Filming & Editing: Evgeny ArkhipovAnton Arkhipov

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