Ilya Balakin

Show Director / Set Designer / Art Director

Twenty years of turning light, space and technology into experiences — from intimate installations to large-scale launches and stage shows.

Selected work
2013 — 2021

ILYABALAKIN

Now playing IN TOInstallation · 2021

(Practice)

I direct shows and design spaces where light, architecture and technology become one stage — for Audi, Lexus, Lamborghini, Nissan and Billie Eilish.

20+Years in multimedia
36Selected projects
23Industry awards
13Years leading teams
IN TO
01 / 12Installation — 2021

IN TO

Role
Creative & Art Director
With
Lexus Dome
02 / 12Installation — 2017

Lexus Dome

Role
Creative & Art Director
With
ACTION
Client
Lexus
Mirrors
03 / 12Installation — 2021

Mirrors

Role
Creative Director
With
Billie Eilish
04 / 12XR — 2020

Billie Eilish

Role
Creative & Art Director
With
MOMENT FACTORY
Nissan Formula E
05 / 12Installation — 2020

Nissan Formula E

Role
Creative & Art Director
With
ACTIVATION GROUP
Audi A7
06 / 12Launch — 2019

Audi A7

Role
Creative & Art Director
With
Audi Brand Summit
07 / 12Launch — 2018

Audi Brand Summit

Role
Creative & Art Director
With
ACTIVATION GROUP
Lamborghini Huracán EVO
08 / 12Launch — 2019

Lamborghini Huracán EVO

Role
Creative Director
With
Alivia and the Dark Evil
09 / 12Special project — 2019

Alivia and the Dark Evil

Role
Creative Show Director
With
SF Motors
10 / 12Launch — 2018

SF Motors

Role
Creative & Art Director
With
Milkinside CGI
11 / 12CGI — 2020

Milkinside CGI

Role
Art Director
Machine Learning Solutions
12 / 12CGI — 2021

Machine Learning Solutions

Role
Art Director

(Archive)

Twenty-four more
stages, screens & launches

13DSIRFCGIArt Director202114NEONCGIArt Director202115Audi A5LaunchCreative & Art Director201816LonelinessSpecial projectArt Director201817MetaverseCGIArt Director202018LayerSSARCreative Director202019Alcatel Idol 4LaunchArt Director201620ZERO GRAVITYLaunchArt Director201421Porsche MacanLaunchArt Director201422Trade XCGIArt Director201923MayakovskyPublic eventArt Director201524BMW X4 ChinaLaunchArt Director201425ASUS ZenFone 4LaunchArt Director201726Audi A4 SpaceLaunchArt Director201627PygmalionSpecial projectArt Director201628The new MINILaunchArt Director201429Arma FacesLaunchArt Director201430ASUS #Z3NVOLUTIONLaunchConcept Artist201631Mercedes Benz S-ClassLaunchConcept Artist201332Rapping MappingPublic eventConcept Artist201333NightPublic eventConcept Artist201334BMW X5 Russian LaunchLaunchConcept Artist201335Volvo S90LaunchConcept Artist201836Techno OrganLaunchConcept Artist2013

(R&D)

Setups, concepts
& process

01 — 115 imagesSetupsStages, domes and venues designed in 3D — the setups behind the shows.
02 — 72 imagesConceptsConcept art and pitch visuals for shows, installations and launches.
03 — 86 imagesProcessStoryboards and previz — how a show is built, frame by frame.

(Recognition)

  1. 01Hermes Platinum AwardLexus Dome / Lamborghini Urus
  2. 02Eventex Bronze — People’s Choice ExperienceIN TO (Prosvet)
  3. 03AutoVision AwardNissan Formula E
  4. 04Best Immersive ExperienceLexus Dome
  5. 05Prize of the Jury, Festival Sveta «Borealis»Loneliness
  6. 06Best Projection Mapping SupplierLoneliness
  7. 07AutoVision Grand Prix in Interactive & MultimediaLamborghini Urus
  8. 08Best Use of Technology at a Brand EventLamborghini Urus
  9. 09Autovision Gold Winner & Grand PrixAudi A5: AI vs YOU
  10. 10Best Technical InnovationAudi A5: AI vs YOU
  11. 11Best Technology PartnershipAudi A5: AI vs YOU
  12. 12Launch of the YearAudi A5: AI vs YOU
  13. 13Autovision Silver WinnerBMW 7 Series Launch
  14. 14Car Launch of the YearAudi A4 Space
  15. 15B2C Event of the YearPorsche Night
  16. 16Grand Opening of the YearPorsche Sportcar Center
  17. 17Grand Prix Event of the YearPorsche Sportcar Center
  18. 18Best Live Event of the YearMercedes-Benz E-Class China Launch
  19. 19Automotive Event of the YearMercedes-Benz S-Class Launch
  20. 20Brand Event of the YearPorsche Macan
  21. 21Best Event Creative IdeaMINI Brainwash Party
  22. 22Gold PuzzleBest Special Effects Contractor
  23. 23Grand PrixCircle of Light International Festival, Moscow

(About)

Twenty years of turning light, space and technology into experiences — from intimate installations to large-scale launches and stage shows.

Show director, set designer and art director working across scales and techniques — projection mapping, LED architecture, kinetics, lasers, real-time graphics and XR.

Always striving to fuse new technologies with classical arts. Thirteen years in lead positions, creating work for Audi, Lexus, Lamborghini, Nissan, BMW, Mercedes-Benz and Porsche, and for artists such as Billie Eilish with Moment Factory.

AudiLexusLamborghiniNissanBMWMercedes-BenzPorscheMINIVolvoASUSAlcatelMoment Factory