Ilya Balakin

Project 25 / 36

Launch — 2017

ASUSZenFone4

Role
Art Director
With

(Overview)

#WELOVEPHOTO — a media performance by Sila Sveta for the world premiere of the ASUS ZenFone 4 in 2017, shown at brand events across several continents.
The act takes its name and theme from the phone’s main idea — a love of photography — and tells it through two performers and the graphics around them.
Choreography by Evgeny Prisyazhny and computer graphics in a custom setup with kinetic screens, with an original score.

(Frames)

15
stills

(Credits)

ASUS ZenFone 4

Art Director
Ilya Balakin
Producer
Yana Zakharova
Script
Sergey Povarnitsyn
General Producers
Alexey RozovAlexander Us
Production Directors
Vadim VinogorovMikhail Dadaev
Choreographer
Evgeny Prisyazhny
Performers
Evgeny KsenofontovEkaterina Surkova
Supervisor
Vladimir Mischenko
Concept Artists
Ilya BalakinTatiana KazakovaElizaveta Romanova
CG Artists
Roman KuzminykhIlya SamokhvalovSergey AkulenokAndrey VyaznikovInna SavinaIgor Batrakov
Technical Director
Mursal Mamedov
Engineering Solutions
Vladimir Popilin
Video Engineers
Denis AkopovMaksim KharinVadim Tumanov
Technical Production
Sergey VostrikovMaksim LozinskiyAlexey MakrushinSergey ZakharovYuriy VolodkinMikhail Portnov
Music & Sound Design
Monoleak
Filming
Evgeny Arkhipov
Editing
Evgeny ArkhipovIlya Samokhvalov
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