Ilya BalakinProject 06 / 36
Launch — 2019
AudiA7
(Overview)
The world premiere of the new Audi A7 at the brand’s headquarters in Ingolstadt. Sila Sveta’s concept placed a 25-metre projection dome on the roof of the new Audi Design Center.
Guests stepped inside and found themselves within the show: the projection wrapped the whole dome around them, turning the premiere into a single immersive picture rather than a stage seen from the seats.
The dome is 25 metres across and 12 metres high, with no frame inside: its projection skin is held up by the difference in air pressure between the outer shell and the inner one. Dome projection was combined with lasers and lights, and Sila Sveta also ran technical supervision.
(Frames)04 stills
(Process)
Behind
the stage
(Credits)
Audi A7
- Art Director
- Ilya Balakin
- Producer
- Anastasia Lepikhova
- General Producers
- Alexander UsAlexey Rozov
- Production Director
- Mikhail Dadaev
- Copywriter
- Nikita Kvasnik
- Supervisor
- Denis Sidorenko
- Concept Artists
- Ilya BalakinAnton NguyenTatiana Kazakova
- CG Artists
- Ilya SamokhvalovVitaly ZykovZoya KharakozYaroslav SvyatykhRoman KuzminykhAndrey VyaznikovMaxim MeshkovAnton NguyenErik BaymukashevDarya ShurkinaAlexey ChurochkinDenis Sidorenko
- Technical Director
- Alexey Makrushin
- Video Engineering – Front Pictures
- Sergey PervakovVitaliy Slyusarenko
- Lighting Designer
- Pavel Zmunchila
- Music & Sound Design
- Mitya Vikhornov
- Light/Audio Equipment
- Spin Music Service
- Filming & Editing
- Anton Arkhipov
