Ilya BalakinProject 07 / 36
Launch — 2019
LamborghiniHuracánEVO
(Overview)
A multimedia show for the 2019 European premiere of the Lamborghini Huracán EVO — first at Cition Hall in Moscow, then in Berlin, London and Milan. It was Sila Sveta’s second commission from Lamborghini, after the Urus.
The idea was to erase the line between physical phenomena and digital illusion: guests watched the car seem to assemble in mid-air before their eyes, as shapes drawn on screen stepped out into three dimensions.
Two flexible 5 × 5 m LED screens unfolded on stage as the show went on, with a vibrating floor, lasers and light. A custom fan behind the screens filled the air with real snow, feathers, confetti and haze — the virtual story got a physical one.
(Frames)05 stills
(Process)
Behind
the stage
(Credits)
Lamborghini Huracán EVO
- Creative Director
- Ilya Balakin
- Art Director
- Anton Nguyen
- Producer
- Nikolay Nebolsin
- Production Director
- Zoya Kharakoz
- Supervisor
- Andrei Viaznikov
- Concept Artists
- Anton NguyenEdza
- CG Artists
- Madina FattakhovaAlex FiliaginIvan ZakharovMaria BorisenkovaAndrei ViaznikovOleg Barankin
- Technical Directors
- Alexey TrebukhinDmitry Petrov
- Video Engineers
- Yuri StranevAndrey Danyaev
- Civil Engineers
- Klim UstimenkoIgor Kamenev
- Lighting Design
- S E T U P
- Music & Sound Design
- Vtol
- Copywriter
- Nikita Kvasnik
- Filming & Editing
- Evgeny ArkhipovAnton Arkhipov
- Decoration/Metal production
- ARCHITECTION
- Video equipment
- BSS
- Trussing/Rigging/ Stage mechanics
- MF Group
- Light/Audio Equipment
- Spin Music Service
