BMWX4China

(Overview)

The Chinese launch of the BMW X4 at the Long Museum in Shanghai on 29 July 2014, with a projection show and presentation by Sila Sveta.

A live performance by choreographer Oleg Glushkov, in which dancers, projected graphics and the new car share one stage and one story.

Projection mapping in the museum space, with motion design timed to the choreography and music by Monoleak.

(Frames)03 stills

(Credits)

BMW X4 China

Producers: Alexander UsAlexey Rozov
Project Manager: Ekaterina Rezvova
Screenplay: Oleg GlushkovAlexander Us
Creative Director & Choreographer: Oleg Glushkov
Art Director: Ilya Balakin
Production Director & Supervisor: Denis Astakhov
Concept Artists: Adeliya KoldarovaMitya Markov
CG Artists: Denis SidorenkoVitaliy ZykovMaksim RudakovArthur KondrashenkovMaksim BitiukovOleg BarankinVitaly Babich
Music & Sound Design: Monoleak
Filming & Editing: Evgeny Arkhipov
Dancing Crew: Kostya MyakinkovEvgeniy Gorenyatenko
Technical Support: TLDplanning China Ltd.