Ilya Balakin

Project 34 / 36

Launch — 2013

BMWX5RussianLaunch

Role
Concept Artist
With
Louder Agency

(Overview)

The Moscow launch of the BMW X5 F15 on 15–16 November 2013, organised by Louder agency, with a projection show by Sila Sveta.
A scripted show in which projection and live driving work together: drivers from BMW Drive Experience brought the new X5 into the story.
Large-scale projection with matte-painted textures and CG animation, from the storyboard to a raven character, and an original score. Ilya worked on the concept art.

(Credits)

BMW X5 Russian Launch

Producers
Alexey RozovAlexander Us
Screenplay
Denis BashevAlexander Us
Creative Director
Alexander Us
Art Director
Egor Antonov
Project Manager
Katya Rezvova
Supervisor
Denis Astakhov
Concept Design
Egor AntonovIlya Balakin
Storyboard
Yulia Zhukova
Textures and matte-painting
Yulia ZhukovaDaria Shurkina
CG Artists
Alexey EpikhinDenis SidorenkoMaksim RudakovMaksim BitiukovAlexey ChurochkinAndrey KorovkinArthur KondrashenkovArthur ZhamaletdinovKonstantin ShunYury UlchenkoAnatoly Belikov
Raven animation
Andrey Korovkin
Drivers Crew
BMW Drive Experience
Filming crew
Nikita BelousArtem KruglyakKostya Bykovskiy
Technical Production
Dmitriy NapolnovDenis AkopovMaksim TulinMaksim Repkin
Music & Sound Design
Evgeniy PankovDmitry Lanskoy
Special thanks
Vasiliy Filatov
Music Agency
Euterpe Music
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