NissanFormulaE

Role: Creative & Art Director
With: ACTIVATION GROUP

(Overview)

A Formula E driving experience for the new Nissan Pavilion in Yokohama, made in 2020 with Activation Group as part of the celebration of the Tokyo Olympic Games.

An interactive cinema where every guest could feel what it is like to drive an electric racing car. At the press of a button guests chose the scenario: changed locations, decided how the race went and overtook their rivals.

A thirty-metre curved screen and floor projection put the audience inside the race; sound effects and a kinetic floor synced with the content gave the feel of a cockpit. The pandemic postponed the Games, so only local residents got to see it.

(Frames)03 stills

(Credits)

Nissan Formula E

Creative Director: Ilya Balakin
Art Director: Anton Nguyen
Producer: Anastasia Lepikhova
Production Director: Denis Sidorenko
Executive Producers: Alexey RozovAlexander Us
Supervisors: Anna RodionovaIvan Gusev
Copywriter: Nikita Kvasnik
CG Artists: Maria BorisenkovaDudko StanislavIvan ZakharovEvgeny ZernovStella IlchenkoAlexander KarelinAlexey KornevDenis LuganskiyArthur NizamutdinovRaeva MargaritaInna SavinaFerdinand SerriShurkina DariaMadina FattakhovaZoya Kharakoz
Video: TBWA/HakuhodoTOWCOP
Technical Director: Maxim Tulin
Editing: Evgeny Arkhipov
Music & Sound Design: Monoleak

Next project — 06Audi A7Launch · 2019 →