Ilya Balakin

Project 20 / 36

Launch — 2014

ZEROGRAVITY

Role
Art Director
With
LOUDER

(Overview)

Zero Gravity — an experimental kinetic installation by Sila Sveta and Louder agency, with a full-size car model hovering in the air.
The car floats, turns and seems to lose all its weight. Scene by scene it changes: X-rayed, wrapped in futuristic patterns, or racing down a track through space.
Two robotic arms lift and rotate the model, while dynamic 3D mapping follows it on the car and on the background, so that projection and motion stay locked together.

(Frames)

23
stills

(Credits)

ZERO GRAVITY

Producers
Alexey RozovAlexander Us
Creative Director
Alexander Us
Art Director
Ilya Balakin
Concept Artists
Ilya BalakinAdeliya KoldarovaDmitry Markov
Supervisor
Denis Astakhov
CG Artists
Alexey ChurochkinArthur KondrashenkovMaxim BitiukovMaxim RudakovVitaly BabichDmitry Markov
Music & Sound Design
Monoleak
3D Mapping
Dmitry NapolnovDenis AkopovMaxim Tulin
Technical Production
Mursal MamedovSergey ZakharovMikhail Portnov
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